Healthy Indiana Advertising Campaign

State officials are about to launch an advertising campaign to encourage enrollments in Indiana's expanded health care program for low-income residents.

The $2 million campaign for the new Healthy Indiana Plan starts Monday. It will focus on health services like cancer screenings or preventive dental care that people go without because they don't have insurance. The state's Medicaid director says the program has had a good start, enrolling about 177,000 new participants since winning federal approval early this year. Officials hope to add about 70,000 more people by year's end.