Grace College Lancer athletics unveils new branding

New Grace Lancers wordmark (Photo supplied / Grace College)

Grace College has unveiled a new look for Lancer athletics.

The Lancers’ revamped visual identity aims to establish a stronger and more modern feel to be featured on uniforms, courts, fields and apparel.

It was designed to create a connection between the historical identity of the Lancers while also bringing the brand into a new era.

It also creates a cohesive look among the Lancers’ programs, which Grace Director of Athletics Chad Briscoe says was a branding effort made by the school.

“We continue to strive for Christian excellence in all areas of our department, and the new Grace brand is no different. We look forward to the bold, new branding for the Lancers that will create excitement for the alumni, student-athletes, fans and community,” he explains.

“We wanted a new brand that will add distinction to Grace for years to come, and we have been very pleased with the process.”

The new athletics wordmark was created from scratch, featuring all-new lettering.

Each team also receives multiple program-specific marks, helping identify themselves while also remaining true to Grace’s brand.

Assistant Athletic Director Josh Neuhart says the new look was in part inspired by the dramatic growth experienced by athletics at Grace.

“Our goal during this process was to establish a unified and distinct look for Grace Athletics, which we felt was missing,” Neuhart says.

“We have an exciting future ahead of us in Lancer Nation, and this enhanced visual identity will give us a great step in that direction.”

Since 2007, Grace has built an arsenal of new playing arenas, including the Manahan Orthopaedic Capital Center (basketball, volleyball), 1st Source Bank Field (soccer) and the Bernard and Linnie Key Track and Field Complex. The softball stadium is being rebuilt this summer as the Coach Phil Dick Field, ready for competition in the spring of 2019.