By Dan Spalding
News Now Warsaw
WARSAW — Indiana has joined 46 other states, allowing high school athletes to enter into “Name, Image, and Likeness” deals with a few stipulations that set it apart from what’s happening in college sports.
The new policy was adopted earlier this month and is being called the “Personal Branding Activity Rule.”
Under the new rules, Indiana athletes can profit from the following:
- Endorsements
- Personal Appearances
- Social Media Promotion
- Other Branding Opportunities
Similar to guidelines in most other states, Indiana will not allow NIL activities directly tied to their schools or athletic performances.
Warsaw Community School Superintendent Dr. David Hoffert said he’s OK with what’s happening.
“You just can’t wear something that says Warsaw on it and you can’t have the likeness of the school that goes with it, but you can sell your own reputation and branding now as a high school student,” Hoffert said.
While he’s not a fan of what’s happening in college sports, Hoffert said earlier this week that activities in the high school level appear to be more of an extension of social media.
“They’re influencers in their own right, so I think this almost falls more under that idea of an influencer than it does really connected with the school,” Hoffert said during an interview for In the Know, the public affairs show you can hear this weekend on Kensington Digital Media radio stations.
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In The Know can be heard at the following times:
News Now Warsaw (99.7 FM and 1480 AM):
Fridays at 9 a.m. and 5 p.m.
Saturdays at 7 a.m.
Sundays at 7 a.m. & 2 p.m.
WRSW (107.3):
Sundays at 6 a.m.
Willie (103.5 FM):
Sundays at 6 a.m.
