Maple Leaf Farms has launched a new website to showcase its “story behind the duck” illustrating how the company has been producing delicious farm-raised duck for more than 60 years. The new website offers a clean, modern design with easy navigation, plus duck nutrition facts, cooking tips and duck recipes.
“With our website refresh we wanted to explain how our duck journeys from the farm to the plate,” said Marketing Manager Olivia Tucker. “We timed the launch ahead of Thanksgiving since duck is popular for holiday meals.”
In addition to explaining the company’s farm-to-fork process, the new site features content that helps consumers learn more about how to prepare a variety of duck products and incorporate it into favorite recipes or new culinary experiences. It also explains the unique nutritional attributes of duck as compared to other meat and poultry.
“Duck is surprisingly easy to cook at home, and it’s fun to put a different twist on traditional holiday favorites with duck,” said Tucker. “To encourage consumers to try duck, we will be holding our first Black Friday sale online this year featuring duck breasts and other products.”
To learn more about company’s vertically integrated farm-to-fork process and the online Black Friday sale, visit the new Maple Leaf Farms website at mapleleaffarms.com.